May 30, 2017 t his month, we read blue ocean strategy by w. Sep 27, 2012 the blue ocean strategy is the art and science of making the competition irrelevant by creating uncontested market spaces. Wine industry in the late 1990s high premium wines budget wines. How to create uncontested market space and make the competition irrelevant pdf by w. Drawing a strategy canvas is not, of course, the only part of the strategicplanning process. This site is like a library, use search box in the widget to get ebook that you want. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets.
Di dalam buku ini anda juga akan belajar cara menyusun penawaran yang sulit ditolak pelanggan. Blue ocean studio you can access a free trial here. Apr 18, 2008 buku blue ocean strategy ini ditulis oleh w. This process of developing a blue ocean market is facilitated by developing the strategy canvas and by using the fad template as an input into the strategy canvas. Blue ocean strategy how to create uncontested market space and make the competition irrelevant. Blue ocean strategy powerpoint templates present better. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a. Blue ocean strategy create uncontestedmarket space makethe competition irrelevant create and capture new demand break the value. In this step the strategic canvas should serve as visual.
Strategy canvas of blue ocean strategy canopus business. First and foremost on their list is a tool used to break out of competition and make competition irrelevant called the strategy canvas. You may or may not agree with the central philosophy, but you will be inspired. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Buku blue ocean strategy, profesor kim, adalah salah seorang ahli manajemen strategi. Blue ocean strategy formulation the strategy canvas. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. It graphically captures, in one simple picture, the current strategic landscape and the future prospects for an organization. Blue ocean strategy ebook pdf free 199 goldwhitbsi. Martin to take a methodological guide and generate strategy in organizations. Their book teaches readers how to create uncontested markets for. Blue ocean strategy 2005 mengungkap strategi yang tepat untuk mencapai pertumbuhan dengan menjadikan kompetisi tidak relevan. Blue ocean strategy is a book published in 2005 and written by w. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory.
The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Chan kim and renee mauborgne in their bestselling book of the same name. Pdf blue ocean strategy download full pdf book download. It graphically captures, in one simple picture, the current strategic landscape. Eight key points of blue ocean strategy heres the essence of blue ocean strategy captured in eight key points. A company will have more success, fewer risks, and increased profits in a blue ocean market. Summary of blue ocean strategy download ebook pdf, epub. May 27, 2014 for that there is nothing better than something called the blue ocean strategy.
It requires the right research, patience and focus. Jika anda ingin keluar dari kompetisi di laut merah yang berdarahdarah, langsung saja simak pimtarnya berikut ini. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Blue ocean strategy template in excel to help you start thinking outside of the box. In this article you will learn how to make your competition irrelevant and have sales and profit. To break from competition, a organization has to reconstruct the market boundary which is the first and foremost principle in creating blue ocean strategy. In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. To quantify the competing factors in the strategy canvas for blue ocean strategy. It is the mantra for winning in the marketplace without fighting the war. Chan kim and renee mauborgne enables you to shift your mindset from red to blue.
Each tool has a slide for the description and application within the strategy analysis. The strategy canvas is a central diagnostic tool and an action framework of blue ocean. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level.
This sounds easier than it is to break out of your old mindsets. This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs. Value innovation strategy competes in an uncontested market space. The premise of the book is that companies can succeed by creating.
Strategy canvas excel template blue ocean strategy subject. There are two types of oceans in this world, according to authors w. Blue ocean strategy book also available for read online, mobi, docx and mobile and kindle reading. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Click download or read online button to get summary of blue ocean strategy book now. To create such a strategy, there are a set of analytical tools and frameworks used in formulating and executing it. All in all, blue ocean strategy is a book worth reading. The strategy canvas provides a highly visual tool to help look at future options. Chan kim and renee mauborgne in the indie business book club.
Jun 23, 2007 blue ocean strategy method templates 1. Blue ocean strategy including examples and pdf download. Blue ocean strategy 5 the strategy canvas of the u. This blog article is a overview of some of the key points of the book by w. Blue ocean strategies a summary blue ocean strategy is a business strategy book first published in 2005 and. Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets. Initial objective brand analysis, new brand, rebranding, advertising. Creating blue ocean markets using the strategy canvas open. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
Typically its that your company has stalled or failed to sustain profitable growth, and now you find yourself stuck in a very red ocean of bloody competition. A strategy canvas is basically a line graph that plots functionsfactors against importance for a company or an organisation and then overlays competitors or industry benchmarks. How to create uncontested market space and make the competition irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. Blue ocean strategy anda bisa mendownload file presentasi ini di. This way your presentations formatting and layout will be preserved. The strategy canvas of blue ocean strategy covers four features which were stated by the authors as the example of cirque du soleil which innovated in a formula so apparently burned as circuses and created a new kind of request which made competitors were irrelevant. In this canvas, potential blue ocean ideas must pass through a sequence of 1 buyer utility, 2 price, 3 costs and 4 adoption. The strategy canvas is similar to the competitive analysis you.
Start with the strategy canvas app to gain keen insight on how to create new. This templates provides iconography and diagrams to work with the blue ocean strategy tools. Cuma waktu pertama terbit, buku tersebut booming sekali. Saat kita berhasil menciptakan ruang pasar baru maka persaingan menjadi tidak lagi relevan yang. The first and foremost tool in value innovation and creation of blue ocean strategy is the strategy canvas. Blue ocean strategy powerpoint template slidemodel. But wait, there was another blue ocean in the seventies according to the authors, when the japanese three competitors. Project scope project scope objectives 1 of 3 step 1 1. There are six basic approaches to reconstruct market boundaries, also known as six paths framework. Strategy canvas excel template blue ocean strategy. Download blue ocean strategy in pdf and epub formats for free. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
View notes blue ocean strategies summary from mgmt 430 at university of washington. In this way, information can be built to help formulate a competitive strategy. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. This 2005 book is aimed at anyone interested in pursuing the authors blue ocean.
This tool is the central diagnostic and action framework for building a compelling blue ocean strategy. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. Kesuksesan sebuh perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di samudra merah, tetapi dengan menciptakan ruang pasar baru yang belum termanfaatkansamudra biru blue ocean strategy. The niche strategy adopted by general motors increased overall market share from 20% to 50%. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products. The six paths framework in formulating blue ocean strategy. Tru group inc blue ocean strategy belongs in the dead sea. How to create uncontested market space and make the competition irrelevant by w. You cannot copy in full or in part any of our full text content and our original ed images without our prior consent.
Blue ocean strategy strategic management psychological. How to create uncontested market space and make the. Blue ocean strategy focuses on the ability to create new market space where there is no competition and. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. Companies pursue blue ocean strategies to make competition irrelevant. To assist you, the qi macros contains a blue ocean template for excel. Blue ocean strategies summary blue ocean strategies a.
Blue ocean strategy step 1 creating a strategy canvas. This blog article is part of a series on the book blue ocean strategy by w. How to create uncontested market space and make the competition irrelevant authors. What is distinctive about blue ocean strategy as a theory. Jun 19, 2014 a strategy canvas can be built in quickscore our balanced scorecard software tool. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. The strategy canvas is similar to the competitive analysis you might find in a qfd house of. Learn more about the blue ocean strategy and find out where you can download the best and 100% free blue ocean strategy powerpoint templates. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. We love to know how blue ocean strategy, blue ocean shift, and blue ocean leadership is applied around the world by other people and we monitor for blue ocean mentions so we will know if you do not abide by our rules. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. The blue ocean strategy is the art and science of making the competition irrelevant by creating uncontested market spaces.
Blue ocean strategy merupakan buku pertamanya yang langsung laris manis diserap pasar di pelbagai penjuru dunia. Pdf download blue ocean strategy free unquote books. A mini video introduction to the widely popular blue ocean strategy by w. Free ebook blue ocean strategy download buku, ebook gratis. How is blue ocean strategy different from a classic differentiation strategy. Achieved via the delivery of features that have a highest marginal benefit to customer needs.
The frameworks offered in blue ocean strategy, on the other hand such as the strategy canvas and the four actions framework are specifically aimed at. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. Strategic canvas what is the problem you are trying to solve. Eight key points of blue ocean strategy insead knowledge. To quantify the competing factors in the strategy canvas for blue ocean strategy form ulation. Blue ocean strategy how to create uncontested market. Wajar saja, karena chan kim menjelaskan strategi differensiasi dengan teknik penulisan yang enak dibaca, dan adanya tools strategy canvas yang memang cukup baik untuk memetakan bagaimana positioning kita terhadap market. The authors also recommend creating a strategy canvas to show where you stand with respect to the competition. Blue ocean strategy shapes strategic structure to create new demand and generate high growth for the company. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy.